Capture incredible detail with a 48MP Main camera. Experience iPhone in a whole new way with Dynamic Island and Always-On display. Crash Detection,1 a new safety feature, calls for help when you can’t.
The most rugged and capable Apple Watch ever, designed for exploration, adventure, and endurance. With a 49mm aerospace-grade titanium case, extra-long battery life, specialised apps that work with the advanced sensors, and a new customisable Action button.
Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminums enclosure.
Do incredible things on the go. Visualize 3D projects using augmented reality. Collaborate with your team on Keynote presentations. And stay connected with FaceTime, Messages, and Mail.
Member of the Executive Board, SAP SE. SAP Product Engineering
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The Mac program at SAP enables every employee to choose the device they want to use, creating the most knowledgeable, satisfied, and productive workforce. The positive effects speak for themselves
The new M2 chip makes the 13‑inch MacBook Pro more capable than ever. The same compact design supports up to 20 hours of battery life1 and an active cooling system to sustain enhanced performance. Featuring a brilliant Retina display, a FaceTime HD camera, and studio‑quality mics, it’s our most portable pro laptop.
Executive VP & Chief Customer Officer, United Airlines
We want our employees to feel empowered, so we provide them with the best mobile tools to do their best work. Apple is the gold standard of mobile devices, which is why we invest in them.
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